Next Gen Foods
Branding

Next Gen
Foods
Branding

In 2020, a new plant based start-up arrived in Singapore to launch their chicken made from plants. The opportunity was to support them creatively from day-one and help give birth to their brand.

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The Solution

The Solution

The world is changing, our habits, pace of life, beliefs and mindset are modifying and nothing stands still. The Next Gen Foods brand is introduced as a new beginning for people looking at meat alternatives.

To support the brand identity and create a direct connection with chicken (their first product to be launched in 2021), it was introduced a brand character to create an immediate connection with the consumer and providing flexibility for the brand.

Our little “chick-leaf” is that character that can be used in many different ways without ever losing its brand essence while also helping creating an association with the actual meat-free product and the element of sustainability.

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Creative Touchpoints

To fire-start the company presence in the region we took the start-up mentality to the extreme and with a limited budget, we produced brand collaterals, photography of the team and the foods as well as a 3D concept for their lab space.

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Role: Creative Direction, Art Direction, UX Design & Strategy

Client: Next Gen Foods  /  Agency: East   /  Portrait Photography: Surround

Selected Works

Hyper Island Promo VideosVideo Production

OLLY 101 Health BitesSocial Campaign

OREO AR GameAugmented Reality

SMU Core CurriculumVideo Productionn

Instagram AR FiltersAugmented Reality