Samsung needed to launch the new Galaxy S9 and Note9 across multiple locations in the US and they looked for a smart way to execute emerging experiences at scale.

The Solution

With a modular system, we designed a solution that would adapt to any store layout to ensure all the digital content was updated remotely. We developed 10x Connected Pop-Ups that were moving across regions across 100x locations within the span of 3 months.

Digital Content Principles

In order to build relevant content for the user along each shopping moment, we have created a methodology to address key triggers and influences to be considered on each step of the path to purchase.

Content Tiering Segmentation

With the intend to lowering the barriers for the pop-up’s and samsung brand team we have bridged the gap between physical and digital commerce, while presenting shoppers with experiences that are more intelligent, dynamic and connected.

Role: Creative Direction, UX Design, Motion Graphics, Digital Strategy & Development Oversight

Client: Samsung  |   Agency: Barrows