Singapore Management University was looking for a creative way to communicate and target prospective students and freshmen who will be taking their new Core Curriculum.

The Solution

Instead of producing one long video, we decided to produce one single trailer and 3 specific topics videos to cover all the aspects of the core curriculum. We proposed a modern documentary style that would bring professors and students to give their own perspective of certain topics following just guidance from the script, but keeping it natural, energetic, and “on the topic".

The Production

We were able to capture all the interviews required within the university campus with a very compact team, while in parallel we developed storyboard and visual references to help telling the university story.

Role: Film Direction, Scriptwriting, Art Direction, Video Editing, and Motion Graphics.

Client: Singapore Management University