Instagram
AR Filters

In 2019, Facebook opened up the creation & development of AR filter to the creative community and I was one of the first creators exposed to the technology, as a tool to explore design and creativity in a more immersive way.

Unilever / AR at Shelf

Allow shoppers to use their back camera and augmented reality for digital glorification relevant to their need states. Through product education panels, packaging and lifestyle imagery they would get a more personalised offering and brands would benefit from driving deals and coupon redemptions.

ABInbev / Colorado Beer Mascot

Allow consumers to use their back camera and augmented reality for digital glorification relevant to their need states. Through product education panels, packaging, and lifestyle imagery they would get a more personalized offering and brands would benefit from driving deals and coupon redemptions.

EDP / Mascot Speech Bubble

To help promote the new EDP mascot, this filter turned the 2D mascot onto a 3D AR experience that was was embedded on multiple locations within EDP’s offices.

Facebook / #Pride Month SG

Since all Facebook employees were working remotely during the COVID-19 outbreak in Singapore, this filter helped all enthusiasts of the Pride movement to express their support from home by using this AR filter, which allowed them to chose which sticker they wanted “tattooed” in their pretty faces.

Dororó Burger / Nice to Eat You

For a couple of years, taking videos and photos of your meals has become a trend, this filter helps the consumers to add these brand stickers to your meal set for an immersive social experience. QR codes were positioned across multiple touchpoints to drive adoption and engagement.