The road to good health can be a jumbled journey. Along the way, people can be misled by questionable claims or intimidated by complex science. Unilever’s Vitamin brand, OLLY, is here to combat confusion and empower people to take charge of their health by demystifying sleep, immunity, energy and more.
To enable the OLLY website to play a bigger role when connecting with the consumer in an “Edutainment” form. We created a fun and easy-to-digest campaign underpinned by social post, which acted as main hooks to drive people who wants to engage with the content and, therefore, rewarding them with knowledge and product rewards.
To support the website health content, a series of social posts were created to help the brand communicate on Instagram and Facebook, bringing users to learn more about how to have a better night of sleep.
Role: Creative Direction, Art Direction, UX Design & Strategy
Client: Unilever / Agency: East
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