Samsung
Galaxy Pop-Up

Samsung
Galaxy
Pop-Up

Samsung needed to launch the new Galaxy S9 and Note9 across multiple locations in the US and they looked for a smart way to execute emerging experiences at scale.

logo_4_samsung
samsung_1

The Solution

With a modular system, we designed a solution that would adapt to any store layout to ensure all the digital content was updated remotely. We developed 10x Connected Pop-Ups that were moving across regions across 100x locations within the span of 3 months.

samsung_2

Digital Content Principles

In order to build relevant content for the user along each shopping moment, we have created a methodology to address key triggers and influences to be considered on each step of the path to purchase.

samsung_3
samsung_5
samsung_4
samsung_8

Content Tiering Segmentation

With the intend to lowering the barriers for the pop-up’s and samsung brand team we have bridged the gap between physical and digital commerce, while presenting shoppers with experiences that are more intelligent, dynamic and connected.

samsung_9

Role: Creative Direction, UX Design, Motion Graphics, Digital Strategy & Development Oversight

Client: Samsung  |   Agency: Barrows

Selected Works

OREO AR GameAugmented Reality

SMU Core CurriculumVideo Productionn

Instagram AR FiltersAugmented Reality