Essilor
Website Redesign

The brief was to re-look at Essilor’s digital / web strategy & customer experience, flashing out the customer mapping, creative & content development, user experience strategy and user interface development.

Walmart needed a creative & experiential partner to support them with the so-called “future of retail”. Their main goal was to sell items in-store that were previously only available at their e-commerce channel.

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The Solution

The Solution

To re-looked onto the different customer profiles & journeys to provide a simplified navigation approach to the website. While ensuring the web-mobile site supports all media channels the website also allows interactive tools to be deployed across all media channels, such as quizzes and chatbots.

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User Navigation Simplification

We decided to simplify the navigation of the website by color coding the key 3 sections and placing them above the fold. That allows customers to experience the website by either scrolling it vertically using a responsive fold or clicking on each individual section pages and navigating horizontally.

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Interactive Tools / Chatbot

Adding a chatbot to the right bottom of Essilor’s website will allow users with progressive disclosure, making information and key actions visible on each customer journey moments.

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Interactive Tools / Chatbot

Adding a chatbot to the right bottom of Essilor’s website will allow users with progressive disclosure, making information and key actions visible on each customer journey moments.

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Role: Creative Direction, UX Design & Strategy, Motion Graphics & Development Oversight

Client: Essilor  /  Agency: DASS-Inc

Selected Works

OREO AR GameAugmented Reality

SMU Core CurriculumVideo Productionn

Instagram AR FiltersAugmented Reality