Essilor
Website Redesign

The brief was to re-look at Essilor’s digital / web strategy & customer experience, flashing out the customer mapping, creative & content development, user experience strategy and user interface development.

Walmart needed a creative & experiential partner to support them with the so-called “future of retail”. Their main goal was to sell items in-store that were previously only available at their e-commerce channel.

The Solution

To re-looked onto the different customer profiles & journeys to provide a simplified navigation approach to the website. While ensuring the web-mobile site supports all media channels the website also allows interactive tools to be deployed across all media channels, such as quizzes and chatbots.

User Navigation Simplification

We decided to simplify the navigation of the website by color coding the key 3 sections and placing them above the fold. That allows customers to experience the website by either scrolling it vertically using a responsive fold or clicking on each individual section pages and navigating horizontally.

Interactive Tools / Chatbot

Adding a chatbot to the right bottom of Essilor’s website will allow users with progressive disclosure, making information and key actions visible on each customer journey moments.

Interactive Tools / Chatbot

Adding a chatbot to the right bottom of Essilor’s website will allow users with progressive disclosure, making information and key actions visible on each customer journey moments.