Oreo
AR Game

Mondelez was looking for an innovative way for consumers to engage with their cookie brand, OREO. We explored a few ways to achieve the engagement required, such as Chatbots and mobile games using augmented reality.

The Gamification Solution

The Game is an overlay scenario on top of the user’s selfie camera. The game starts when the user tap, OREO falls from the swing and the user has to start blinking, keeping the OREO Biscuit moving through the obstacles. Avoiding hitting the obstacles until they reach the end and dunk the cookie on a glass of milk.

The Game is an overlay scenario on top of user’s selfie camera. The game starts when user tap, OREO falls from the swing and user has to start blinking, keeping the OREO Biscuit moving through the obstacles. Avoiding hitting the obstacles till they reach the end and dunk the cookie on glass of milk.

The Launch Strategy

We placed QR codes on strategic touchpoints where users would potentially engage with the brand, taking them to an Oreo Chatbot that provides instructions on how to play the game and share it to win prize. After users play the game, they will receive a voucher with a free sample to redeem at nearby stores.